Fred Roed
“Creating recipes for entrepreneurs”
Fred Roed is the Founder and CEO of Heavy Chef, a learning platform for entrepreneurs.
Born to two Danish immigrants in South Africa, Fred studied and lived in both Cape Town and Copenhagen before returning back to South Africa. In Denmark, Fred was compelled to come back to South Africa after watching the Truth and Reconciliation Commission on Danish television. The recognition of the pain of South Africa’s past moved Fred to participate in the country’s rehabilitation and restoration. It is Fred’s guiding belief that a thriving entrepreneurial sector is a crucial component of a thriving economy.
When not stirring the pot at Heavy Chef, Fred is the show host of The Healthy Business Show entrepreneur podcast and partner at Glengarry Capital, a fund that invests in education.
Fast Company Magazine named Fred as one of The Top 100 Creative People In Business 2015.
Fred is obsessed with brand strategy and digital media - with side habits of classic movies, books, popcorn, braais, craft beer, steak dinners, and decent wine.
Fred is also pretty sure he saw Elvis once, at the Pick n’ Pay in Tableview.
Interests: Religious studies. Home renovation. Sustainable farming from home.
Company: Heavy Chef